David Slack - Web developer

SEO (Search Engine Optimisation)

SEO or Search Engine Optimisation is the black art of making your site easier for search engines to see and list. The better your SEO, the higher the site is ranked in the search engine. There are lots of ways of optimizing websites for search engines but here is how I do it.

Once you have the site optimised for Search engines you can start to market it with SEM and offline marketing.

Modules

As usual we need to add in some modules to extend the Drupal website. Lets start with these:

  • Nodewords - Allows control over the meta tags on the site
  • Page Title - Allows an admin to change the <title>
  • Search 404 - If a link is broken and an error 404 page should be shown then a search will be done instead and the user taken to the nearest match
  • Similar By Terms - Will show any connected content
  • Tagadelic - Shows a block with links to tags
  • XML sitemap - Create a sitemap of the site in XML that the search engines use

Install and enable these 6 modules in the usual way

Now we need to configure these new modules

Comments

Very useful SEO concept! I would like to say thanks for input these tips are make certain top ranks for the website. Thanks!

This is quite a list of modules. I never knew nodewords are also important. I often do on page optimisation and deal only with the metas. Will consider your tips. Thanks!

Dave's picture

Cheers for the coment.

On Drupal 6 Nodewords is one of my top modules next to CCK and views. I think SEO is so important, especially after the site goes live and the client says "Why isn't my site at the top of Google?" then it's too late to start.

I do only use it for Description and Keywords but it allows automation these!

I do websites, me

 

 

Wow! That is a fantastic article! I am very impressed to know your SEO impression. It is most important for me. I am grateful for your nice posting. Please inspire me more substance.

SEO is an effective technique to promote your website on major searche engines like Google,Yahoo & Bing etc.I agree with you that your site would be rank though this technique.You have mention six points like Page Title,404 errors,sitemap etc,All are correct.This is an important module for a websites promotion.Anyways,thank you so much for sharing such a great and informative post with us.Please keep writing on SEO's topic.
Search Engine Optimisation
 
 

All the points mentiond by you for on-page optimization are very important to a web page but a title tag is very important, you have to use it wisely to get maximum benefit from Google search engine. Blog Commenting Service!

Dave's picture

Thats true, but if you use the correct modules with Drupal this will help with your SEO. Never forget, content is king in SEO!

I do websites, me

I've never used Drupal, but I've noticed that has many good applications that can help improve the SEO of our site. SEO Estudio Greetings

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