David Slack - Web developer

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SEM (Search Engine Marketing)

SEM or Search Engine Marketing is a way to get your website on to and up as high as posible on the search engines. You do this by link-backs and links.

Link-backs are links to and from your website so you link to a page on the web and they link back to you. Search engines pick up on this and move you up the rankings depending on how valid the link-back is (do the two sites/pages have info in common?) and also how valid the site is (is it a spamming forum or a .gov website?)

SEO (Search Engine Optimisation)

SEO or Search Engine Optimisation is the black art of making your site easier for search engines to see and list. The better your SEO, the higher the site is ranked in the search engine. There are lots of ways of optimizing websites for search engines but here is how I do it.

Once you have the site optimised for Search engines you can start to market it with SEM and offline marketing.

Modules

As usual we need to add in some modules to extend the Drupal website. Lets start with these:

Latest content

There are lots of developers out there with varying degrees of experience and expertise, some mid level, some junior and some senior. Some...
First thoughts are Symfony is ace!Only been using Symfony for 1 project but the amount of coding it has saved has been worth the time spent...
The Lost and Found website was built by myself (David Slack) and designed by Arm & Eye.The site was created to promote a bar and...

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Wednesday, 2 August, 2017 - 06:56
There are lots of developers out there with varying degrees of experience and expertise, some mid level, some junior and some senior. Some developers...
Tuesday, 5 March, 2013 - 09:49
First thoughts are Symfony is ace!Only been using Symfony for 1 project but the amount of coding it has saved has been worth the time spent learning...
Monday, 3 December, 2012 - 10:07
As a web developer and web designer I need to take into account everything on a site from SEO, marketing, usability across devices, the look and feel...

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