David Slack - Web developer

SEM or Search Engine Marketing is a way to get your website on to and up as high as posible on the search engines. You do this by link-backs and links.

Link-backs are links to and from your website so you link to a page on the web and they link back to you. Search engines pick up on this and move you up the rankings depending on how valid the link-back is (do the two sites/pages have info in common?) and also how valid the site is (is it a spamming forum or a .gov website?)

SEO or Search Engine Optimisation is the black art of making your site easier for search engines to see and list. The better your SEO, the higher the site is ranked in the search engine. There are lots of ways of optimizing websites for search engines but here is how I do it.

Once you have the site optimised for Search engines you can start to market it with SEM and offline marketing.

Modules

As usual we need to add in some modules to extend the Drupal website. Lets start with these: